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Moto X is an Android smartphone developed and manufactured by Motorola Mobility. Released in August 2013, it was among the company's first new products after its acquisition by Google in 2012. Initially developed as the "X Phone", Moto X was primarily aimed at mainstream consumers, distinguished by features taking advantage of voice recognition and contextual awareness, the ability for users to custom-order the device in their own choice of color options, and emphasizing the fact that the phone had final assembly completed in the United States. Moto X was met with mostly positive reviews, with particular praise towards its hardware design, Motorola's new approach to customizing Android, along with its suite of contextual features, and the influence of its "mainstream" targeting on its overall performance, user experience, and battery life. Its camera, while praised for its user interface, was criticised for inconsistent image quality (later updated with an OTA software patch), and lack of certain advanced features for the sake of simplicity. The Moto X was succeeded by the second generation Moto X on September 5, 2014, and the third generation Moto X Style and Play family, announced on July 29, 2015. ==Development== On August 15, 2011, Google announced its intent to acquire Motorola Mobility for $12.5 billion; At the time, Motorola had its fifth straight quarter of losses, and Google also wanted to have access to the company's portfolio of 17,000 issued patents as a means of defending its Android mobile operating system. Following the closure of the acquisition in 2012, rumors began circulating that Google and Motorola were developing a device known internally as the "X Phone", which would be the company's next flagship device. Reports indicated that the device was to have a focus on unique functionality in an effort to compete against Apple and fellow Android vendor Samsung, and that the company had experimented with curved screens and ceramics as possible hardware aspects. While Motorola's new CEO Dennis Woodside declined to comment directly on the X Phone project, he did mention that the company now had the "resources to do big things" because of its acquisition by Google and that Motorola was "investing in a team and a technology that will do something quite different than the current approaches."〔(【引用サイトリンク】url=http://online.wsj.com/news/articles/SB10001424127887324731304578191711598368942 )〕 At a press conference hosted by AllThingsD in May 2013, Woodside publicly teased a new Motorola device known as Moto X. Although Woodside did not present the device (which he claimed was in his pocket), he did reveal that Moto X would be "contextually aware", and had two special processors which would allow it to do so while maintaining sufficient battery life. Woodside also announced that the phone would be designed and manufactured in a factory outside of Fort Worth, employing 2,000 people, and would be released by October 2013. Later details revealed that the phone would be available across all four national carriers in the United States, and that Motorola planned to spend $500 million on marketing Moto X. The device was designed to appeal to mainstream users as determined by focus groups and surveys, with a focus on unique functionality and ensuring long battery life as opposed to a focus on reaching high-end specifications. Motorola design head Jim Wicks stated that Moto X was "really not about being intimidating and tech, it's really about being human and comfortable."〔 Moto X was revealed publicly for the first time during a press event on August 1, 2013, where it was announced that the device would be released by all major U.S. carriers, while Rogers Wireless later announced it would exclusively sell the device in Canada.〔(【引用サイトリンク】url=http://www.theverge.com/2013/8/1/4578890/this-is-the-moto-x )〕〔(【引用サイトリンク】url=http://www.engadget.com/2013/08/01/motorola-moto-x-preview/ )〕〔(【引用サイトリンク】url=http://www.engadget.com/2013/08/01/moto-x-canada-rogers-exclusive/ )〕 Motorola specifically stated that it would only release the device in North America, and had "() immediate plans" to release it in areas such as Europe, although the company hinted that it had "exciting plans" for a separate device tailored to the European market (Motorola later announced the entry-level Moto G (1st generation) in November 2013 with a broad international release).〔〔(【引用サイトリンク】url=http://www.techradar.com/news/phone-and-communications/mobile-phones/no-moto-x-launch-for-the-uk-as-moto-touts-all-american-device-1170477 )〕 However, in January 2014, Motorola announced that it would soon release the phone in France, Germany, and the United Kingdom. In particular, Motorola scheduled a British release for February 1, 2014.〔(【引用サイトリンク】url=http://www.ft.com/cms/s/0/53cdbd8a-7c85-11e3-b514-00144feabdc0.html )〕 The Moto X began retailing in India on March 19, 2014. A "Developer Edition" with an unlockable bootloader was released in late-September 2013.〔(【引用サイトリンク】url=http://www.theverge.com/2013/9/18/4745040/moto-x-developer-edition-now-on-sale )〕 On September 19, 2013, Republic Wireless announced that they would offer Moto X without a service contract at a significantly lower price compared to the Developer Edition and other models sold without a contract.〔(【引用サイトリンク】title=Republic Wireless offers Moto X for $299 off-contract, unlimited data for $25 per month )〕 In May 2014, Motorola ultimately announced that it would wind down operations at the Fort Worth plant due to the high costs of domestically producing high-end smartphones like the Moto X at it in relation to the device's overall sales. The decision was unrelated to an announcement earlier in the year that Motorola Mobility would be acquired by the Chinese company Lenovo Group.〔(【引用サイトリンク】url=http://online.wsj.com/articles/googles-motorola-mobility-to-close-factory-in-texas-1401462571 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Moto X (1st generation)」の詳細全文を読む スポンサード リンク
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